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All About Search engine optimization (SEO)

On-Page SEO

What is SEO?

Search engine optimization is a process of optimizing your website, increasing your website quantity score and traffic to your website through organic search engine results.

They are mainly of two types:

  1. On-Page
  2. Off-Page SEO.

On-Page SEO:

These are the actions taken directly within the website, optimizing your website for the search engine to obtain a higher ranking and earn more relevant traffic for your website in search engines.

The process of On-Page SEO Involves:

On-Page SEO

Page Title:

Each page should have a unique title with the main keyword of that page within the Title Tag.

Meta Description:

This is the second important page where you can insert your relevant keyword as per your article as the description are used within the search engine during the listing of search results.

 Meta Tags:

Pages should have some keywords in form of tags added and all the tags should be relevant to the page content.

URL Structure:

For all the content in the website, the link should user-friendly but not too long and complex.

Always keep the URL short and simple with the target keyword you want to add.

Body tags:

Don’t write too big articles but keep them short with the help of headings tags like H1, H2, H3, H4, H5, H6 Tags with the keyword used in the tags.

Write the articles with the help of H Tags and in smaller sections like paragraphs.

Keyword Density:

While writing a post we try to use more and more keywords within the article for raking purpose called Keyword stuffing which is bad for the website and falls under Black Hat SEO.

Always try to maintain keyword density while posting an article online, maintain the keyword density of =< 3%.

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Image SEO:

The keyword is not just used in the content but can also be used in the ALT tags and description of the Image helping Google search find what’s in the image and helping boost your SEO and website ranking.

Internal Linking:

Linking your pages together is very important for any website for increasing the user experience on the website and increasing your SEO.

If you are not able to provide all the information on a page then for more information purpose use Anchor Text and interlinking the page and provide more information to the users.

There are many Free Unlimited Website SEO Audit Tool available to check your website Performance.

Pixotrack is a Startup Digital Marketing Company in Bangalore providing services Online Marketing like SEO, PPC, SEM, SMO, SMM, Content Writing. Pixotrack Digital Marketing Agency in Bangalore for Your Online Business Growth

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